Course overview

• Level of study: Undergraduate
• Award: BA (Hons) Digital Marketing
• Apprenticeship standard: Digital Marketer (integrated degree)
• Fees: This programme is fully funded by your employer through the Apprenticeship Levy
• Entry requirements: 2 A-level passes or equivalent Level 3 qualification
• English language requirements: GCSE at Grade C or equivalent
• Mode of study: Part-Time, Blended and Work-based Learning
• Duration: 48 months
• Assessment methods: Portfolios, reports, creative brief, presentation, proposal, work-based project, essay, End Point
• Start date: October January April July
• Locations: Live online learning (face to face for closed cohorts only, dependent upon numbers and location – London, Birmingham, Manchester, Leeds)

PLEASE NOTE: To be eligible for an Higher Apprenticeship programme, learners must:

(a) be currently in full-time employment and based in the UK

(b) be interested in completing a Higher Apprenticeship with their current employer

About the course

The BA (Hons) Digital Marketing is designed to equip learners with the skills and knowledge to lead on the creation and execution of digital marketing strategies. The course team employ flexible pedagogies in acknowledging the multi-modal learning taking place in the classroom and workplace. The course is co-produced with our employer partners and apprentices and is designed to help them all achieve their objectives. This programme aims to provide a curriculum that recognises the multi-modal learning of the classroom and the workplace. Following successful completion of the programme, learners will be equipped with a range of robust customer-focused marketing planning approaches for insight generation and decision making through academic and marketing research. This programme links the study of modules (theory) to industry (practice) through interaction with employers through real-world scenarios including live briefs, simulations, work experience and personal development. Learners will be also prepared for registration with a professional body.